It’s becoming more and more popular for people who don’t have the time or a natural flair with styling to consult an expert to help with an image make-over, wardrobe transformation or outfits for particular occasions. Many shops now employ a specifically trained personal shopper to help make shopping more effective and also to improve the shopping experience for customers.

During this course, you’ll learn all the technical, creative and personal skills you need to help clients make the most of their appearance and be a style guru. You’ll get an in depth knowledge of the history of fashion and discover where familiar trends started. We’ll tell you about the influential designers that shape the world of fashion and how to keep up with the most recent changes. Having this strong foundation in the development of fashion through the past decades really helps identify how to suit particular styles to individual clients.

You’ll also learn:

• to respectfully help your client to develop a positive self image.
• to assess all body shapes, use fashion to streamline outlines to achieve flattering proportions and identify what to avoid.
• the full range of colour tones in skin, hair and eyes and how to enhance each to achieve amazing effects.
• how to advise on personal grooming, skin and hair care.
• to work with clients personal style and recognise which areas need improving.

These skills are invaluable if you already work in the fashion world or if you’re plan a career there. There are many areas where you can put your skills to use:

• Personal shopper in a shop of any size.
• Personal shopper for a shopping centre.
• Image consultant to corporate clients, politicians, celebrities, media personalities.
• Freelance Stylist for individuals, magazine fashion shoots, celebrity shots, advertising shoots, wedding party etc.

Add invaluable, practical retail training.

To help you excel in fashion retail, we’ve included two modules that focus directly on developing in-depth skills and knowledge that will help you turbo charge your career!

You’ll learn about:

• Understanding consumer motivation
• Needs, wants and attitudes
• The consumer decision process
• Seducing customers with excellent customer service
• Building long term relationships with customers
• Dealing with pressurised and challenging situations

  We realise what a science selling is and how much the right insight and tips can influence your effectiveness as a salesperson. We’ve put together specific training that’s packed with tried and tested methods that show you how to make a big difference to your bottom line:

  You’ll learn:

  • How to put your Personal Shopper and Stylist skills to full use.
  • How to up sell and cross sell effectively to boost sales.
  • Specific selling strategies that connect directly with customers.

  Use this uniquely focused course to plan or significantly boost your career in fashion retail and styling.

  Module 1 : Profession of a Personal Shopper

  • What is a Personal Shopper?
  • Types of Personal Shopper.
  • Colour analysis.
  • Body shape.
  • Hair and Make Up

  Module 2 : Planning Advice

  • Personal analysis of your client : interview and questionnaire.
  • Wardrobe analysis.
  • Basics of a wardrobe.
  • Complementary accessories.

  Module 3 : Fashion and Trends

  • Fashion history
  • Trends
  • International fashion

  Module 4 : Communication and Protocol

  • Social Events
  • Social Protocol

  Module 5 : Career Guidance

  • Career
  • Promotion and marketing: how to attract customers

  Module 6 : Understand consumer behaviour and excel in customer service

  • Understanding consumer motivation
  • Consumer attitudes
  • The consumer decision process
  • Seduce customers with excellent service
  • Build long term relationships with customers
  • After sales service – handling complaints and returns
  • Typical complaints and how to handle them
  • Returns
  • Staying cool under pressure – dealing with challenging situations
  • Shoplifting

  Module 7 : Make your shop a magnet to customers

  • Put your Personal Shopper and Stylist skills to full use
  • Up sell with hair and makeup styling
  • Selling accessories
  • Working with your clients budget
  • Selling tips to help identify your customers’ needs
  • Ideas to grow your retail presence
  • In-store tips that boost sales