New Sale! Event Management with Business & Accounting

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€29 Event Management with Business & Accounting

EVENT MANAGEMENT WITH BUSINESS & ACCOUNTING

Event Management with Business & Financial Planning

The Event management business is booming and it is an ideal time to make the switch or start on a really exciting career.  Setting up your own business in this area is a very achievable goal.

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As you don’t need a premises, products or equipment, your set up costs would be very low. This complete course will walk you through the whole process from start to finish. This is a career which gives you independence, flexibility and the freedom to work to your own agenda. It’s rewarding, fulfilling and stimulating. It allows you to develop creatively and professionally.

Do you have good organisational skills? Are you efficient and thorough at seeing a project through? Then you’re half way there to being a great event manager. On their own, though, organisational skills and efficiency aren’t enough. There’s a significant amount of industry specific knowledge and some extra skills in the area of business and financial planning that are essential to have before you start.  In this course you’ll learn:

  • Important principles in event management
  • Tips for successful meetings with clients
  • How to manage budgets, advice on contracts, booking venues and securing sponsors
  • How to prepare and present an event proposal
  • How to prepare a business and marketing plan
  • Understanding different accounting techniques and which one will suit your business
  • Controlling and managing expenses as well as tracking sales
  • Tracking and reporting taxes
  • How to handle an audit
  • Building a business from the ground up
  • Business planning and preparation
  • Registering and structuring your business
  • Hiring and motivating staff as well as all the legal requirements
  • Advice on where to look for funding
  • Unlock the power of social marketing
  • PR and advertising
  • Developing your brand through low cost marketing techniques

Our course will give you all your need to follow your passion and start an exciting and rewarding business with flare, knowledge and confidence. Take the first step today with Trendimi.

Module 1 : Working with clients

  • Introduction
  • Planning and preparing for the meeting
  • First impressions and presentation
  • What does your client need?
  • What comes next? Timeframes
  • Following up
  • Event proposal
  • Contracts and agreements

Module 2 : Steps for planning an event

  • Target your goals and audience
  • Planning the event: date and time
  • Budget
  • Venue
  • Food and beverage
  • Transportation
  • Speakers
  • Timeframes

Module 3 : Invitations, Greetings and Dress Code

  • Invitations and replies
  • Greetings etiquette and handshake protocol
  • Dress code

Module 4 : Table Manners and Table Settings

  • Table-seating arrangements
  • Table settings
  • Table manners

Module 5 : The Event

  • Last-minute preparations
  • During the event
  • Business cards
  • Evaluating the event
  • After the event: Keeping up with your clients, partners, and guests

Module 6 : What is Event Management?

  • What is Event Management?
  • Role of the Event Manager
  • Project Management
  • Strength & Weaknesses of the event management profession (elements of SWOT)
  • Crisis Management
  • Planning Your Career

Module 7 : Types of Events

  • Introduction
  • Conferences
  • Meetings
  • Launch Events
  • Fashion Shows
  • Fundraisers
  • Weddings
  • Religious Events
  • Photocalls
  • Exhibitions
  • Sport Events
  • Concerts
  • Political Events
  • Anniverseries

Module 8 : Beginning accounting

  • History of accounting
  • Why is accounting important?
  • Decisions you must make
  • Jargon, or how to speak like an accountant

Module 9 : Types of accounting

  • Financial accounting
  • Management accounting
  • Tax accounting

Module 10 : Making sense of your accounts

  • Organization The accounting cycle
  • Using computers for accounting
  • How does computerized accounting work?

Module 11 : Keeping inventory and tracking sales

  • Purpose of inventory
  • Keeping up with inventory
  • Keeping track of sales
  • Balancing cash

Module 12 : Controlling and managing expenses

  • How to control expenses
  • Balancing your payroll
  • Long-term asset acquisitions
  • Financial liabilities

Module 13 : Avoiding illegal accounting

  • Improper accounting procedures
  • Avoiding shortcuts
  • Famous accounting scandals

Module 14 : Introduction to bookkeeping

  • Importance of bookkeeping
  • Single-entry bookkeeping
  • Double-entry bookkeeping

Module 15 : Proper bookkeeping

  • Balancing and testing your book
  • How to adjust entries
  • Financial statement preparation
  • Profit analysis
  • Liquidity, and how to test it
  • Why is internal control important?

Module 16 : Tracking & reporting taxes

  • What are business taxes?
  • How to report year-end numbers to the government
  • Finishing and closing your books

Module 17 : Handling an audit

  • External auditor
  • Internal auditor
  • Cost auditor
  • Performance audit
  • Quality audits

Module 18 : Preparation – Before you start your business

  • Self-assessment. Are you an entrepreneur?
  • Market Research and competition analysis
  • Developing, assessing and testing your idea
  • Funding – how to finance your business idea
  • Availing of help

Module 19 : Preparation – Introduction to Marketing

  • Income sources and pricing
  • Marketing, advertising, promotion
  • Building your marketing and sales strategy
  • Make full use of technology

Module 20 : Setting up your business

  • Your business structure
  • Business name, brands and intellectual property
  • Legislation/regulation/permissions
  • Registering the business

Module 21 : Running your business

  • Budgets and cash flow
  • Accounting, record keeping and taxes
  • Business bank account and online banking
  • Arranging finance
  • Insurance
  • Premises
  • Home based business
  • Staff, motivation and training

Module 22 : Business Plan

  • What is a business plan and why do you need one?
  • Sections in the business plan
  • Access help to write your plan

Module 23 : Launching your business

  • Planning a successful business launch
  • Time management and delegation
  • Personal development
  • Building your business network

Module 24 : Marketing

  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
  • How to distribute your products, B2B marketing
  • After sales service – handling complaints and returns

Module 25 : Your Marketing Plan

  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan

Module 26 : Low cost marketing techniques

  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking

Module 27 : Developing your brand

  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too

Module 28 : Your website

  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging

Module 29 : Social Media and Online Marketing

  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing

Module 30 : Public Relations and Advertising

  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising

Module 31 : Sales

  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

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€29 Event Management with Business & Accounting

€29 Event Management with Business & Accounting

EVENT MANAGEMENT WITH BUSINESS & ACCOUNTING

Event Management with Business & Financial Planning

The Event management business is booming and it is an ideal time to make the switch or start on a really exciting career.  Setting up your own business in this area is a very achievable goal.

Write a review

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