Module 1 : Working with clients

• Introduction
• Planning and preparing for the meeting
• First impressions and presentation
• What does your client need?
• What comes next? Timeframes
• Following up
• Event proposal
• Contracts and agreements

Module 2 : Steps for planning an event

• Target your goals and audience
• Planning the event: date and time
• Budget
• Venue
• Food and beverage
• Transportation
• Speakers
• Timeframes

Module 3 : Invitations, Greetings and Dress Code

• Invitations and replies
• Greetings etiquette and handshake protocol
• Dress code

Module 4 : Table Manners and Table Settings

• Table-seating arrangements
• Table settings
• Table manners

Module 5 : The Event

• Last-minute preparations
• During the event
• Business cards
• Evaluating the event
• After the event: Keeping up with your clients, partners, and guests

Module 6 : What is Event Management?

• What is Event Management?
• Role of the Event Manager
• Project Management
• Strength & Weaknesses of the event management profession (elements of SWOT)
• Crisis Management
• Planning Your Career

Module 7 : Types of Events

• Introduction
• Conferences
• Meetings
• Launch Events
• Fashion Shows
• Fundraisers
• Weddings
• Religious Events
• Photocalls
• Exhibitions
• Sport Events
• Concerts
• Political Events
• Anniverseries

Module 8 : Beginning accounting

• History of accounting
• Why is accounting important?
• Decisions you must make
• Jargon, or how to speak like an accountant

Module 9 : Types of accounting

• Financial accounting
• Management accounting
• Tax accounting

Module 10 : Making sense of your accounts

• Organization The accounting cycle
• Using computers for accounting
• How does computerized accounting work?

Module 11 : Keeping inventory and tracking sales

• Purpose of inventory
• Keeping up with inventory
• Keeping track of sales
• Balancing cash

Module 12 : Controlling and managing expenses

• How to control expenses
• Balancing your payroll
• Long-term asset acquisitions
• Financial liabilities

Module 13 : Avoiding illegal accounting

• Improper accounting procedures
• Avoiding shortcuts
• Famous accounting scandals

Module 14 : Introduction to bookkeeping

• Importance of bookkeeping
• Single-entry bookkeeping
• Double-entry bookkeeping

Module 15 : Proper bookkeeping

• Balancing and testing your book
• How to adjust entries
• Financial statement preparation
• Profit analysis
• Liquidity, and how to test it
• Why is internal control important?

Module 16 : Tracking & reporting taxes

• What are business taxes?
• How to report year-end numbers to the government
• Finishing and closing your books

Module 17 : Handling an audit

• External auditor
• Internal auditor
• Cost auditor
• Performance audit
• Quality audits

Module 18 : Preparation – Before you start your business

• Self-assessment. Are you an entrepreneur?
• Market Research and competition analysis
• Developing, assessing and testing your idea
• Funding – how to finance your business idea
• Availing of help

Module 19 : Preparation – Introduction to Marketing

• Income sources and pricing
• Marketing, advertising, promotion
• Building your marketing and sales strategy
• Make full use of technology

Module 20 : Setting up your business

• Your business structure
• Business name, brands and intellectual property
• Legislation/regulation/permissions
• Registering the business

Module 21 : Running your business

• Budgets and cash flow
• Accounting, record keeping and taxes
• Business bank account and online banking
• Arranging finance
• Insurance
• Premises
• Home based business
• Staff, motivation and training

Module 22 : Business Plan

• What is a business plan and why do you need one?
• Sections in the business plan
• Access help to write your plan

Module 23 : Launching your business

• Planning a successful business launch
• Time management and delegation
• Personal development
• Building your business network

Module 24 : Marketing

• What is marketing?
• Customers needs and wants
• Marketing research
• Market research: what to look at and where to find it
• Segmentation
• Positioning
• The 4 Ps – Product, Price, Place, Promotion
• Three more Ps – People, Process, Physical environment
• Product development
• Pricing strategy
• Credit and payment terms
• Promotion channels
• How to distribute your products, B2B marketing
• After sales service – handling complaints and returns

Module 25 : Your Marketing Plan

• Why have a marketing plan?
• Essential components for a marketing plan
• Sample marketing plan

Module 26 : Low cost marketing techniques

• Business image
• Increase your visibility in your community
• Referrals
• Build a mailing list
• Business networking

Module 27 : Developing your brand

• Brand identity
• Differentiate
• Brand name and logo
• Building your brand personality
• How?
• Believe in your brand and your customers will too

Module 28 : Your website

• Why do you need a website?
• Setting up a website
• Creating good content
• The copy
• Search engine optimisation, SEO
• Website analytics
• Benefits of blogging

Module 29 : Social Media and Online Marketing

• What is online marketing?
• The power of social media
• Rules of engagement
• Prepare a social media marketing plan
• Manage your online presence
• How to be likeable on social media
• A picture is worth a thousand words
• Facebook
• LinkedIn
• Google + Business
• Twitter
• Blog
• YouTube
• Pinterest
• Skype
• Email marketing

Module 30 : Public Relations and Advertising

• Look for PR opportunities
• Brainstorming
• Writing an effective press release
• Radio/Press interview
• Generate newsworthy ideas
• Advertising

Module 31 : Sales

• Sales campaigns
• Your sales pitch
• Lead generation
• Pay per click advertising (PPC) and selling online