Do Promotional Codes & Coupons Work?

We'll let you decide. Have a read of the stats below.

17% of transactions in the past year, used a discount or coupon code.
About 93% of Shoppers Use a Coupon or Discount Code Throughout the Year.
53% of adults living in high-income households (earning $200K+ a year or more) are willing to switch brands for the sake of using a coupon.
Half, report that they “always” look for sales or promos before buying online. In fact, nearly 70% said they couldn’t complete a purchase without first searching for a deal. And almost all (88%) will try a new retailer or brand because they’ve found an offer.
94% of consumers said they search for special offers when shopping online and 48% said they search for deals before they start shopping and often decide what to buy based on the offers they find
64% of Millennials search for coupons on their smartphones
55% of Millennials use their computers to look for coupons and discounts.
78% of consumers are influenced to buy a brand they wouldn’t typically buy due to a coupon.
33% of Millennials, 25% of Generation Xers and 17% of Baby Boomers used mobile coupons in 2016.