You’ll learn about design principles, how to create the structure to your project and formulated a design concept, before moving on to the more fun element such as fabrics, textures & patterns and balancing space and function with style.
You’ll also get in depth knowledge on running, marketing and managing your interior design business in a professional way. Our focused and specialized course modules will walk you through accounting and bookkeeping step-by-step, making sure you leave this course confident and ready to tackle the financial world. Our comprehensive marketing section will teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.
We know starting a new business can be a daunting prospect, so we’ve included a range of business modules to make sure you’re confident in areas of setting up and running a business.
In this course, immerse yourself in the fundamentals, design concepts and practical implementation of becoming an interior designer and running a business. Learn:
- How to analyze a space for design
- What elements to consider first
- What to take into account when choosing design features
- How to working with practical building features and utilities
- How to use a space & flow chart to plan your project
- The importance of basic accounting practices
- Keeping and balancing a business payroll
- Keeping track of cash and balancing currency
- Proper bookkeeping practices
- Trusted principles and theory behind marketing
- Setting up a marketing and business plan
- Branding your business
- Online and social media marketing
- Running sales campaigns
- Introduction to market research
- Funding and setting up essential support structures
- Creating a business plan and launching your business
Stay inspired and focused on the future you have in mind. Use your new knowledge to get you there with assurance and confidence. Get started today and give rein to your ambition.
Module 1 : Introduction to Interior Design
- What is Interior Design?
- Qualities & skills of an Interior Designer
- Brief history of modern Interior Design
- Becoming an Interior Designer
- Descriptive design terms
- Meeting your clients
Module 2 : Design principles
- Define your tasks
- Interfacing with other disciplines
- Design concept
- Drawings & plans
- Six design principles
- Finding inspiration
Module 3 : Project overview
- Design steps
- Working with the team
- Payment strategies
- Project management tips
- Design evaluation
- Common design challenges
Module 4 : Design elements
- Colors, accessories & their significance
- Spatial relationships & proportion
- Scale & balance
- Texture, patterns & fabrics
- Line & form
- The user’s experience – sight, sound, smell, taste & touch
Module 5 : Design elements
- Choosing a suitable color scheme
- Choosing flooring and & wall décor
- Choosing & placing furniture
- Choosing window dressings
- Choosing & placing lighting
- Choosing accessories & soft furnishings
Module 6 : Room by room design
- Living room
- Kitchen
- Bedroom
- Bathroom
- Kid’s room
Module 7 : Popular interior styles
- Minimalist
- Contemporary
- Classic
- Shabby Chic
- Retro
- New York Style
- Parisian Style
- Mediterranean
- Scandinavian
- New England
Module 8 : Sustainable design
- Design & the environment
- Environmental policy
- Responsible sourcing of raw materials
- Climate change
- Health & safety
Module 9 : Presenting your ideas
- Use of perspective
- Using the color wheel
- Pencil sketching
- Computer aided design
- Mood boards
Module 10 : Managing Interior Design business
- Maintaining professional relationships
- Charging fees
- Preparing a portfolio
- Marketing your business
- Low cost marketing techniques
- Setting up a website
- Blogging
- Social media
- Free PR
Module 11 : Beginning accounting
- History of accounting
- Why is accounting important?
- Decisions you must make
- Jargon, or how to speak like an accountant
Module 12 : Types of accounting
- Financial accounting
- Management accounting
- Tax accounting
Module 13 : Making sense of your accounts
- Organization The accounting cycle
- Using computers for accounting
- How does computerized accounting work?
Module 14 : Keeping inventory and tracking sales
- Purpose of inventory
- Keeping up with inventory
- Keeping track of sales
- Balancing cash
Module 15 : Controlling and managing expenses
- How to control expenses
- Balancing your payroll
- Long-term asset acquisitions
- Financial liabilities
Module 16 : Avoiding illegal accounting
- Improper accounting procedures
- Avoiding shortcuts
- Famous accounting scandals
Module 17 : Introduction to bookkeeping
- Importance of bookkeeping
- Single-entry bookkeeping
- Double-entry bookkeeping
Module 18 : Proper bookkeeping
- Balancing and testing your book
- How to adjust entries
- Financial statement preparation
- Profit analysis
- Liquidity, and how to test it
- Why is internal control important?
Module 19 : Tracking & reporting taxes
- What are business taxes?
- How to report year-end numbers to the government
- Finishing and closing your books
Module 20 : Handling an audit
- External auditor
- Internal auditor
- Cost auditor
- Performance audit
- Quality audits
Module 21 : Marketing
- What is marketing?
- Customers needs and wants
- Marketing research
- Market research: what to look at and where to find it
- Segmentation
- Positioning
- The 4 Ps – Product, Price, Place, Promotion
- Three more Ps – People, Process, Physical environment
- Product development
- Pricing strategy
- Credit and payment terms
- Promotion channels
- How to distribute your products, B2B marketing
- After sales service – handling complaints and returns
Module 22 : Your Marketing Plan
- Why have a marketing plan?
- Essential components for a marketing plan
- Sample marketing plan
Module 23 : Low cost marketing techniques
- Business image
- Increase your visibility in your community
- Referrals
- Build a mailing list
- Business networking
Module 24 : Developing your brand
- Brand identity
- Differentiate
- Brand name and logo
- Building your brand personality
- How?
- Believe in your brand and your customers will too
Module 25 : Your website
- Why do you need a website?
- Setting up a website
- Creating good content
- The copy
- Search engine optimisation, SEO
- Website analytics
- Benefits of blogging
Module 26 : Social Media and Online Marketing
- What is online marketing?
- The power of social media
- Rules of engagement
- Prepare a social media marketing plan
- Manage your online presence
- How to be likeable on social media
- A picture is worth a thousand words
- Facebook
- LinkedIn
- Google + Business
- Twitter
- Blog
- YouTube
- Pinterest
- Skype
- Email marketing
Module 27 : Public Relations and Advertising
- Look for PR opportunities
- Brainstorming
- Writing an effective press release
- Radio/Press interview
- Generate newsworthy ideas
- Advertising
Module 28 : Sales
- Sales campaigns
- Your sales pitch
- Lead generation
- Pay per click advertising (PPC) and selling online
Module 29 : Preparation – Before you start your business
- Self-assessment. Are you an entrepreneur?
- Market Research and competition analysis
- Developing, assessing and testing your idea
- Funding – how to finance your business idea
- Availing of help
Module 30 : Preparation – Introduction to Marketing
- Income sources and pricing
- Marketing, advertising, promotion
- Building your marketing and sales strategy
- Make full use of technology
Module 31 : Setting up your business
- Your business structure
- Business name, brands and intellectual property
- Legislation/regulation/permissions
- Registering the business
Module 32 : Running your business
- Budgets and cash flow
- Accounting, record keeping and taxes
- Business bank account and online banking
- Arranging finance
- Insurance
- Premises
- Home based business
- Staff, motivation and training
Module 33 : Business Plan
- What is a business plan and why do you need one?
- Sections in the business plan
- Access help to write your plan
Module 34 : Launching your business
- Planning a successful business launch
- Time management and delegation
- Personal development
- Building your business network
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