You’ll learn how to do makeup application for a variety of looks and events, and even earn a certificate to demonstrate your training. You’ll also learn how to manage your career as a business, price your services, and market yourself to clients. Don’t put it off another day – your dream job awaits!

It used to be that makeup artists were for the rich and famous – they worked on movie sets and backstage at fashion shows, or for the wealthy elite. But now, make up artists are busier than ever and catering to a wide spectrum of clients – from normal, every-day people from all walks of life to celebrities. As individuals continue to put more emphasis on their personal image and how they present themselves, they are increasingly relying on the services of skilled makeup professionals to help them achieve their desired look. It’s no wonder that the industry is busier than ever – the customer demand has never been higher! If you’ve ever thought about becoming a professional makeup artist, now is the perfect time to get started. And with such a huge market demand, makeup artists have more choices. There’s no need to work for someone else, when you can have the freedom to pick your own projects and be your own boss! Freelance makeup artists earn a comfortable living so long as they market their services, manage their clients, and maximize profits. But in order to be really successful, you have to treat your freelance career as a business, and start thinking like a business owner.

This course will teach you everything you need to know about makeup technique, application and theory, and we’ll give you a crash course in smart business practices. Perfect for those just starting out in the industry or for established pros who want to work for themselves, this training will get you ready to launch your freelance career!

Foundation of makeup artistry

You’ll start by learning about different skin types, and the proper treatment and care for each. Then we’ll teach you how to contour for various face shapes, and using several different contouring techniques. You’ll learn what tools you will need, and what each brush is used for. We’ll cover foundations, concealer and powders for all skin tones, and show you how to find a perfect match in colour and texture. We’ll teach you about colour theory and palettes, and how to identify your customer’s colouring and choose complementary tones and shades. You’ll learn how to do eye makeup for every kind of eye shape, and we’ll demonstrate a variety of lining methods and how to apply eyelash extensions. You’ll learn how to create the perfect brow shape for each face, how to match lipsticks, and how to create your own unique shades. We’ll demonstrate several different makeup looks – from soft, daytime makeup to smoky eyes. You’ll also learn how to do makeup for different age groups – and we even include makeup looks for men! We’ll go over health and safety to ensure you practice good hygiene, and we’ll help you to create your own kit – we’ll give you tons of product suggestions based on our experts’ picks.

Bridal makeup and special events makeup

Some of the most popular requests for any makeup artist are weddings and parties. In fact, many freelance makeup artists create businesses that specialize in only these areas, because they can be so lucrative. Bridal and party makeup requires a slightly different approach, so we’re going to walk you through the kind of technique and application that’s required, and how to achieve a few different looks depending on your clients’ preferences. Most importantly, you’ll have to consider how the makeup will photograph. We’ll cover makeup tips for photography, and show you products and looks for different types of lighting – natural, stage, artificial, dim, etc. We’ll also teach you how to make your looks last – the key is durable makeup that will stay put! Lastly, you’ll learn how to work on location with brides or partygoers on the big day. We’ll tell you how to prepare, what to bring, give you tips on planning and managing your time, and teach you professional conduct for any situation. It’s also important to know how to attract clients in this space, so you’ll learn how to pitch your services, do consultations, and create a portfolio to show off your wedding and party experience.

From freelancer to business owner

Now that you’ve learned the tricks of the trade, we’re going to get you to start thinking like a business owner. You’ll learn how to do market research and analysis to create a business model, and to identify your customers and competitors. You can make an informed decision on what services to offer based on market demand, consumer trends, and profitability. We’ll go over various funding methods to finance your operations, and help you to create and stick to a budget. We’ll teach you how to set up your business entity, register your name, and protect any intellectual property you create, such as your name and logo. But it doesn’t end there – you’ll likely need some help with day-to-day operations, so we’ll cover those too! We’ll be going over accounting practices and banking consideration, insurance requirements, and what’s needed to run a home-based operation if you work from home. Once you’ve got your business up and running, you can get strategic. You’ll learn how to create a business plan to identify your financial, business, operational, and marketing objectives, so you can keep tabs on how you’re doing in each area.

Setting prices and making profits

It’s time to get to the nitty gritty – actually making money from your business. You’ll have to set price for each service you provide, but there’s more to pricing makeup artist services than simply picking a number that sounds good. We’re going to show you the relationship between overhead, pricing, and profit, so you can decide the right formula for your financial needs and lifestyle. You’ll learn how to do research to determine market pricing, demand pricing, and markups, and how to identify your margins. We’ll teach you to develop hourly rates, contract rates, and fixed pricing, so you can offer customers a variety of options. We’ll also cover pricing for promotions and sales, analyzing sales trends and knowing when to adjust your pricing, and how to stay competitive. Don’t worry, we’re going to keep it simple so that everyone can easily understand and adopt these practices – you won’t have to be a math wiz! Once you’re done these modules, you’ll have established your fees for various makeup services, and you’ll be able to account for every penny spent and earned!

Marketing and promoting your services

What’s a business without clients? We’re going to turn you into a savvy marketer and PR specialist, so you can start growing your customer base. First, we’ll start with an intro to marketing, so you’ll know the basics; how to do market research, positioning, promotion channels, etc. Next we’ll help you to create a marketing plan that outlines your marketing efforts and goals for the year(s). Because you’re just starting out, we know you’ll be sensitive to overhead expenses, so we’ll teach you low-cost marketing techniques that are easy to implement and just as effective as high-level strategies. You’ll learn how to create a unique brand identity for your business, and how to design a website. You don’t have to be a professional web developer to build a website – our tips are user-friendly for all skill levels. We’ll also dedicate a large section on social media and online marketing, where you’ll learn how to manage your online presence and promote yourself effectively on blogs and various social media platforms. Lastly, we’ll teach you how to develop a winning sales pitch and presentation that will knock your client’s socks off!

After finishing this course, you’ll be ready to ditch your boss and start working for yourself, doing what you love – make up! Separate yourself from the competition by applying smart business strategies to grow your customers and market your services. Start your freelance career today - enroll now!

Module 1 : Preparation – Before you start your business

• Self-assessment. Are you an entrepreneur?
• Market Research and competition analysis
• Developing, assessing and testing your idea
• Funding – how to finance your business idea
• Availing of help

Module 2 : Preparation – Introduction to Marketing

• Income sources and pricing
• Marketing, advertising, promotion
• Building your marketing and sales strategy
• Make full use of technology

Module 3 : Setting up your business

• Your business structure
• Business name, brands and intellectual property
• Legislation/regulation/permissions
• Registering the business

Module 4 : Running your business

• Budgets and cash flow
• Accounting, record keeping and taxes
• Business bank account and online banking
• Arranging finance
• Insurance
• Premises
• Home based business
• Staff, motivation and training

Module 5 : Business Plan

• What is a business plan and why do you need one?
• Sections in the business plan
• Access help to write your plan

Module 6 : Launching your business

• Planning a successful business launch
• Time management and delegation
• Personal development
• Building your business network

Module 7 : Marketing

• What is marketing?
• Customers needs and wants
• Marketing research
• Market research: what to look at and where to find it
• Segmentation
• Positioning
• The 4 Ps – Product, Price, Place, Promotion
• Three more Ps – People, Process, Physical environment
• Product development
• Pricing strategy
• Credit and payment terms
• Promotion channels
• How to distribute your products, B2B marketing
• After sales service – handling complaints and returns

Module 8 : Your Marketing Plan

• Why have a marketing plan?
• Essential components for a marketing plan
• Sample marketing plan

Module 9 : Low cost marketing techniques

• Business image
• Increase your visibility in your community
• Referrals
• Build a mailing list
• Business networking

Module 10 : Developing your brand

• Brand identity
• Differentiate
• Brand name and logo
• Building your brand personality
• How?
• Believe in your brand and your customers will too

Module 11 : Your website

• Why do you need a website?
• Setting up a website
• Creating good content
• The copy
• Search engine optimisation, SEO
• Website analytics
• Benefits of blogging

Module 12 : Social Media and Online Marketing

• What is online marketing?
• The power of social media
• Rules of engagement
• Prepare a social media marketing plan
• Manage your online presence
• How to be likeable on social media
• A picture is worth a thousand words
• Facebook
• LinkedIn
• Google + Business
• Twitter
• Blog
• YouTube
• Pinterest
• Skype
• Email marketing

Module 13 : Public Relations and Advertising

• Look for PR opportunities
• Brainstorming
• Writing an effective press release
• Radio/Press interview
• Generate newsworthy ideas
• Advertising

Module 14 : Sales

• Sales campaigns
• Your sales pitch
• Lead generation
• Pay per click advertising (PPC) and selling online

Module 15 : Considerations to Make When Pricing a Product

• Costs, Profits, and Pricing: How are they Connected?
• When to Should Set the Price Point
• When to Review the Price Point
• Value-Based Pricing
• The Relationship between Product and Price

Module 16 : Pricing your Product

• Market Research for Products
• Cost-Plus Pricing
• Demand Pricing
• Markup Pricing
• Profit Margin and Future Planning

Module 17 : Pricing your Service

• Market Research for Services
• Determining Hourly Rates
• Determining Contract Rates
• Perceived Value vs. Profit Margin

Module 18 : Making Pricing Adjustments

• How to Analyze Sales Trends
• When to Make Adjustments to Price Points (and when not to)
• Promotions vs. Price Adjustments
• Increasing Price Graciously

Module 19 : Continuing Practices for Price

• Ongoing Market Research
• Maintaining a Profit Analysis System
• Monitoring your Market’s Future

Module 20 : Skin Types

• Introduction
• Normal skin
• Combination skin
• Dry skin
• Oily skin
• Sensitive skin
• Determining skin type
• Make-up removal
• Skin care
• Skin care - Video tutorial

Module 21 : Contouring

• Introduction
• Skin tones and undertones
• Color correctors
• Contouring, highlighting and strobing
• Contouring techniques - Video tutorial
• Different face shapes and enhancement techniques
• Round face
• Oblong face
• Square face
• Rectangular face
• Triangular face
• Tips and tricks

Module 22 : Tools

• Introduction to tools
• Brushes: natural vs. synthetic
• Brush types
• Products

Module 23 : Foundations and Corrections

• Introduction
• Correct blemishes - Video tutorial
• Foundations and Corrections - Video tutorial
• Types and textures
• How to choose a Foundation - Video tutorial
• Make-up allergy testing
• Correcting problem skin
• Choosing foundation to suit skin tone
• Color Wheel
• Complementary Colors
• Complementary and Opposite Colors Chart

Module 24 : Color

• Introduction
• Identifying the correct color palette
• Personal Color Analysis
  • Winter
  • Autumn
  • Summer
  • Spring
  • Eye color
  • Skin tones
  • Hair tones

Module 25 : Eye Make-up

• Introduction
• Applying Eye Make-up to suit Eye Shapes:
  • Monolid eyes
  • Hooded eyes
  • Upturned eyes
  • Downturned eyes
  • Round eyes
  • Almond eyes
  • Sunken eyes
  • Close-set eyes
  • Wide-set eyes
  • Trendimi Eye Make-up – Video tutorial
  • How to apply eyeliner – Video tutorial
  • How to use an eyelash curler – Video tutorial

Module 26 : Eyebrow Grooming

• Introduction
• Eyebrows in general
• Corrections for eyebrows
• Eyebrow make-up - Video tutorial
• Perfectly defined eyebrows

Module 27 : Lip Make-up

• Introduction
• Types of lip products
• Lip types
• How to determine lipstick shades
• Lip make-up – Video tutorial

Module 28 : Make-up Styles

• Introduction
• Make-up for daytime
• Make-up for daytime – Video tutorial
• Make-up for afternoon
• Make-up for afternoon – Video tutorial
• Make-up for evening and parties
• Make-up for evening and parties – Video tutorial
• Smoky eyes
• Smoky eyes – Video tutorial
• Nude make-up
• Nude make-up – Video tutorial
• Bridal make-up
• Bridal make-up – Video tutorial
• Make-up for Men
• Make-up for Men – Video tutorial

Module 29 : False eyelashes and eyelash extensions

• Introduction
• Types of false lashes
• Practical use of false lashes
• Attaching false eyelashes
• How to add false eyelashes – Video tutorial
• Removing false eyelashes
• Introduction to eyelash extensions
• Kit required for eyelash extensions
• Step-by-step attachment of extensions
• Customer tips
• Maintenance sessions

Module 30 : Make-up for different ages

• Introduction
• Women in their 20s
• Women in their 20s – Video tutorial
• Women in their 30s
• Women in their 30s – Video tutorial
• Women in their 40s
• Women in their 40s – Video tutorial
• Women in their 50s
• Women in their 50s – Video tutorial
• Women over 60
• Women over 60 – Video tutorial
• Make-up mistakes that can age

Module 31 : Health and safety

• Introduction
• Cleaning and hygiene
• Stocking up
• Good practices for prevention of infection and contagion

Module 32 : Creating your make-up kit

• Introduction
• Personal kit
• The basic professional kit
• The complete professional kit
• Make-up kit – Video tutorial
• Typical make-up kit pricing
• Trendimi’s recommended products
  • Preparation products
  • Disposables
  • Tools of the trade
  • Make-up products
  • Make-up brushes

Module 33 : Getting Started

• Introduction
• The Importance of having a License
• Staying on Top of Beauty Trends
• Getting your Make-up Career off the ground
• Research before you begin

Module 34 : Face Makeup

• 1.1 Preparing the skin
• 1.1.1 Cleansing
• 1.1.2 Exfoliating & Toning
• 1.1.3 Hydrating
• 1.2 Sunless Tanning
• 1.2.1 What are the options?
• 1.2.2 Application best practices
• 1.3 Face Makeup
• 1.3.1 Different foundation finishes
• 1.3.2 Different foundation formulas
• 1.3.3 Concealer
• 1.3.4 Powder
• 1.4 Foundation Application
• 1.4.1 Brushes – What type to choose?
• 1.4.2 Sponges – What type to choose?

Module 35 : Eye Makeup

• 2.1 Defining the eye shape
• 2.2 Application tips for each eye shape
• 2.3 Eyeshadow
• 2.3.1 What are the different eyeshadow finishes?
• 2.3.2 Warm vs. cool tones
• 2.3.3 Bridal eyeshadow color palette
• 2.4 Eyeliner
• 2.4.1 What are the different types of eyeliner?
• 2.4.2 Application techniques for each eye shape
• 2.5 Mascara
• 2.5.1 Choosing a mascara formula
• 2.5.2 Mascara wands and their results
• 2.6 False Lashes
• 2.6.1 Different last shapes, and how to choose the right one
• 2.6.2 How to apply false lashes

Module 36 : Lips, Cheeks & Brows

• 3.1 Lip Products
• 3.1.1 Lipstick Types
• 3.1.2 Lip liner – how to apply and use effectively
• 3.1.3 Lip gloss
• 3.2 Cheeks
• 3.2.1 Blush color and application
• 3.2.2 Bronzer finishes
• 3.2.2.1 Effective contouring techniques
• 3.2.3 Highlighter – liquid, cream or powder?
• 3.2.3.1 How to apply highlighter for brides
• 3.3 Eyebrows
• 3.3.1 Eyebrow grooming basics
• 3.3.2 Tools and products to fill in different brows

Module 37 : Special Considerations for Weddings & Events

• 4.1 Photography
• 4.1.1 Face makeup and photography
• 4.1.1.1 Foundations that don’t reflect in photos
• 4.1.1.2 Face shaping with makeup for photos
• 4.1.2 Eye makeup and photography
• 4.1.2.1 Shimmer vs. matte in photos?
• 4.1.2.2 Eye enhancing tips for photography
• 4.2 Lighting
• 4.2.1 Makeup for natural lighting
• 4.2.2 Makeup for artificial lighting
• 4.2.3 Makeup for stage lighting
• 4.2.4 Makeup for dim lighting
• 4.3 Durability
• 4.3.1 How to prep the skin to help makeup last
• 4.3.2 Primers
• 4.3.2.1 Facial primers
• 4.3.2.2 Eye primers
• 4.3.2.3 Lip primers
• 4.3.3 Finishing Sprays

Module 38 : Bridal & Special Occasion Makeup as a business

• 5.1Finding clientele
• 5.1.1 Wedding boards, websites and other resources
• 5.1.2 The importance of referrals
• 5.1.3 Creating a portfolio
• 5.2 Preparing for the big day
• 5.2.1 How to work with a bride prior to her wedding
• 5.2.2 Color palette and theme understanding
• 5.2.3 Consultations and trial runs
• 5.2.4 Should you charge a deposit?
• 5.3 Creating your kit
• 5.3.1 Makeup essentials
• 5.3.1.1 Kit essentials – face makeup
• 5.3.1.2 Kit essentials – eye makeup
• 5.3.1.3 Kit essentials – lip & cheek makeup
• 5.3.2 Tool essentials
• 5.3.2.1 Kit essentials – brushes
• 5.3.2.2 Kit essentials – Tools & Accessories
• 5.3.2.3 Kit essentials – Applicators & disposables
• 5.3.3 Hygiene and sterilization basics
• 5.4 Managing event day
• 5.4.1 Working with the bridal party
• 5.4.2 Professionalism during events
• 5.4.3 Payment
• 5.5 Growing your business