The course is designed for someone without any prior knowledge of the subject. Emailed direct to your inbox, study the course in your time at a location of your choosing.
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Product Management Online Course. Free eBook. Was €191.
The course is designed for someone without any prior knowledge of the subject. Emailed direct to your inbox, study the course in your time at a location of your choosing.
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First of all, in this Product management course let’s talk aboutthe product.
A product is something that customers and consumers interact with. Since we want to talk about the digital domain we will restrict ourselves to three kinds of digital products that are generally present
1. Mobileapplication
It could be something like your Whatsapp.
2. Website
It can be something like Facebook.
3. ASoftware
It can be similar to Adobe Photoshop now.
Any of these categories product management is more or less the same.
What does Product Management do for products?
Product management aligns various functions in the organization and the functions that are generally aligned are
You align these three functions to basically ensure that your customer gets the products that he/she wants and at the same time meets your businessstrategy.
Who drives it?
This is driven by a product manager and a product manager is gently known as the CEO of the product that he manages.
Basic things that product manager does
The basic things that a product manager does is to know the target market and when we talk about the target market this person knows who the customer is of his own product and it’ also imperative that they know who is not buying or using your product. Once you know your target marketer’s product manager has certain requirements of these users and then translates these into product features and implements them into a product. This is a constant process and nitrated process. I’ll be taking you in greater detail on these aspects in upcoming lessons.
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