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Tip 1. Set Up Conversion Tracking

Set up a conversion. If you are a shop, when someone buys and if you are a services website, that
generates leads or a quote. When someone successfully contacts you. You can then see which key
phrases have the best conversion rates. Increase your bids for these key phrases.

Tip 2. Use The Google Keyword Planner

Use the planner to decide on which keywords are actively searched and how competitive they are.
E.g. If 10 people search for Web Design Dublin and only 1 person searches for Web Design Ireland,
your website title should be Web Design Dublin. Equally if 10 people search for "Web Design Dublin"
whilst 10 search for "Web Development Dublin", but "Web Design Dublin" is cheaper, then go with
"Web Design Dublin".

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